Investor Relations: Three Questions to Ask When You Need a Corporate Booklet or Profile

Whether your company is looking to develop a corporate booklet or profile for investor relations or corporate communications reasons, there are three initial questions you need to answer to help define your project and point yourself in the right direction.

Those questions are...

 
QUESTION #1

Will our corporate booklet or corporate profile ever be printed?

Why does this matter? Because if you're only going to distribute your booklet or profile digitally (e.g., as a PDF file), then you can make it any number of pages you desire.

However if you plan to print a booklet or profile, you need to remember that printing always occurs in multiples of four pages. That is, your end product will necessarily have 4, 8, 12, 16 or 20 pages (or any higher multiple of four).

Regardless of your answer to Question #1, you then need to ask...

 
QUESTION #2

Will we be treating the front and back pages as dedicated covers?

"Dedicated covers" means those two pages will only include such content as:

• company name & logo
• company tagline
• season/date/year
• contact information

While dedicated covers are the most visually impressive, they also "eat up" a lot of your available space for communicating your company's investor relations story, especially if you're only working with 4 or 8 page products.

Regardless of your answer to Question #2, you then need to ask...

 
QUESTION #3

How many pages will our corporate booklet or corporate profile be?

Here's where you have to imagine how well your investor relations story can be communicated in 4, 8, 12, 16 or 20 pages (or 2, 6, 10, 14 or 18 pages if you've opted for dedicated covers).

Referring to corporate booklets or profiles from other companies is a great way to determine how much "room" you want to have for your company's IR story to unfold.

Another great approach is to consult a seasoned investor relations copywriter, such as myself at 778-327-7943 or by email at copy@grantpasay.com.

All the best on your project.

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